Copy & Design
Roto is a premium brand manufacturer of window and door hardware systems, headquartered in Germany and with a sales presence on every continent. The company makes a wide range of products used on windows and doors, including locking systems, hinges, handles and other mechanisms.
Known as the first mass producer of Tilt&Turn window systems, Roto has also patented hundreds of innovations over the years for use on many different types of opening.
The Western Europe sales office of Roto contracted CC to design, write and produce a brochure for a specific product, the PN UNI reversible window system. This established product had entered the Roto portfolio following a strategic acquisition, and for this reason no branded Roto literature existed.
We were asked to produce a six page sales brochure that would explain the benefits of the this system to the target audience of window manufacturers.
As part of the preparations, we made sure to get a full brief and put forward a proposal in writing, outlining everything that was understood about the target market and the important facts and information that needed to be contained in the brochure.
The brochure had to be made within corporate design guidelines, but we were free to commission photography and suggest designs.
CC provided the design work, copywriting and original product photography. The client was very satisfied that the brochure met the brief in every regard, and has commissioned us to do other work since.