BRAND IDENTITY, WEBSITE & LITERATURE
Website Design & Literature
Contract Negotiation & Consultation
We got involved with RugbyFest when it was at the early planning stages. Two players who were passionate about the game wanted to create a family weekend as a complete celebration of every aspect of the modern sport, all taking place in its birthplace.
At this stage they needed a logo, a website and other marketing materials, plus permission to stage the event at key historic locations owned by Rugby School.
After considering many ideas, we hit on a logo design that would incorporate the rugby ball shape, but in a way that is different to other logos that are used in the town. It is colourful to reflect the festival and vibe of celebration. The word RUGBYFEST slants upwards to the right at a positive angle. The logo has been designed to work in 2D design for use online, in print and on clothing and other merchandise. It would also be possible to render it in animated form, with the individual elements coming together to form the final logo, for example as part of a video presentation.
The website and posters all use the image of The Close – the Rugby School playing field on which the game began and was developed – helping root the event in the town’s heritage. The website was made in WordPress and designed to be able to be updated with news and event details, which would no doubt be added and revised as the date of the weekend approached.
Another key element of our contribution was negotiating with the business team at Rugby School and securing a 10 year agreement for the event to be staged on the historic Close and other Rugby School sites.
We provided the RugbyFest team with the tools to stage and market the event, enabling them to get clothing and merchandise ordered and to go ahead with planning knowing that the venue had been secured.
Interested In Working With Us?