LOGO CREATION & INVESTOR PRESENTATION
Roto is a premium brand manufacturer of window and door hardware systems, headquartered in Germany and with a sales presence on every continent. The company makes a wide range of products used on windows and doors, including locking systems, hinges, handles and other mechanisms.
Known as the first mass producer of Tilt&Turn window systems, Roto has also patented hundreds of innovations over the years for use on many different types of opening.
The Western Europe sales office of Roto contracted CC to design, write and produce a brochure for a specific product, the PN UNI reversible window system. This established product had entered the Roto portfolio following a strategic acquisition, and for this reason no branded Roto literature existed.
We were asked to produce a six page sales brochure that would explain the benefits of the this system to the target audience of window manufacturers.
As part of the preparations, we made sure to get a full brief and put forward a proposal in writing, outlining everything that was understood about the target market and the important facts and information that needed to be contained in the brochure.
The brochure had to be made within corporate design guidelines, but we were free to commission photography and suggest designs.
CC provided the design work, copywriting and original product photography. The client was very satisfied that the brochure met the brief in every regard, and has commissioned us to do other work since.
When we met the First Class Safety team, they had all the expertise, a new centre but no visual brand or marketing materials.
The business deals with all aspects of training, certification and compliance, covering areas such as forklift training, first aid and general health and safety consultancy.
They wanted to promote their full range of services and base their marketing around their dedicated training facility in Rugby, which is a major selling point.
Our first task was to establish a visual identity. We worked on the colour palette and then set about designing a logo that would incorporate a rugby ball shape, but in a very subtle way. It was important that this looked like an industrial business and not a sports club.
We also came up with a simple, three word tagline: “Train. Certify. Comply.”
The idea here was to very quickly convey the two sides of the services provided – hands on training and vital paperwork – and finish with a very positive benefit. The knowledge that one complies with all legal requirements and codes of practice is the result all their clients are seeking.
The website is designed to set out the FCS mission in bold terms. “Health and Safety – the way it should be” is the headline, followed by a searching question, “Are you following the law and approved codes of practice in your business?”
One thing the team were keen to do was ensure that none of the services be missed, so anyone visiting the site gets an immediate choice with visuals to illustrate the main services.
As well as creating the website, we also made a promotional brochure and sourced business cards, pens and other promotional materials.
The FCS Centre opened in the summer of 2016, and we helped with arrangements by booking the Mayor of Rugby to open the facility and getting local press coverage.
First Class Safety were up and running with a modern brand worthy of their centre and training facilities. They have since gone from strength to strength, and we’ve enjoyed seeing the logo in various places.