ANALYSIS, BROCHURE, WEBSITE & SALES
Analysis & Design
Exoshock is a consortium of business people and tech experts who have created a unique new software application for future modelling. As part of their business plan they need to pitch to potential investors.
The business needs a brand image and logo that will be used to give the product and identity during the investment application process. They also need a presentation, with the brief being that it needs to be a “PowerPoint that doesn’t look like a PowerPoint”.
After looking at colour trends and settling on a palette, we then designed a logo that has gone through several iterations until the partners were all happy with the final design. The lines are design to resemble the lines of a statistical graph, while also creating the feel of a seismic shock.
Starting with an initial presentation that the group had created, we went through and enhanced the visuals. This involved re-drawing most of the diagrams and sourcing appropriate stock photography. We also completely overhauled the wording to make the copy easier to read and more direct in its explanation of the product and its advantages.
The group now has a solid brand identity and a presentation that stands on its own and explains exactly what their product is, what it does and why it is different. The feedback we have is that they are all very pleased with this work, which will help reflect their credibility and expertise.
When we met the First Class Safety team, they had all the expertise, a new centre but no visual brand or marketing materials.
The business deals with all aspects of training, certification and compliance, covering areas such as forklift training, first aid and general health and safety consultancy.
They wanted to promote their full range of services and base their marketing around their dedicated training facility in Rugby, which is a major selling point.
Our first task was to establish a visual identity. We worked on the colour palette and then set about designing a logo that would incorporate a rugby ball shape, but in a very subtle way. It was important that this looked like an industrial business and not a sports club.
We also came up with a simple, three word tagline: “Train. Certify. Comply.”
The idea here was to very quickly convey the two sides of the services provided – hands on training and vital paperwork – and finish with a very positive benefit. The knowledge that one complies with all legal requirements and codes of practice is the result all their clients are seeking.
The website is designed to set out the FCS mission in bold terms. “Health and Safety – the way it should be” is the headline, followed by a searching question, “Are you following the law and approved codes of practice in your business?”
One thing the team were keen to do was ensure that none of the services be missed, so anyone visiting the site gets an immediate choice with visuals to illustrate the main services.
As well as creating the website, we also made a promotional brochure and sourced business cards, pens and other promotional materials.
The FCS Centre opened in the summer of 2016, and we helped with arrangements by booking the Mayor of Rugby to open the facility and getting local press coverage.
First Class Safety were up and running with a modern brand worthy of their centre and training facilities. They have since gone from strength to strength, and we’ve enjoyed seeing the logo in various places.
Desire is a business that provides permanent hair removal using state-of-the-art laser technology.
Our involvement with the business began at the pre-lauch phase, at which point the business brand name had not been finalised. We we helped brainstorm some ideas and the founders settled on Desire.
The next step was to create a visual identity and colour palette, based around the choice of purple. We submitted half a dozen basic design ideas for the style and shape of the logo, and then worked to refine the chosen design.
The website is a very simple design that nonetheless contains all the information that potential new clients need. We wanted to be sure it is both persuasive and reassuring, and answers all questions prospects are likely to ask. We also made sure that Ann, the face of the business, comes across as an approachable person, telling her story and helping build the relationship with potential clients before she has even met them.
We are still working with the business to develop the marketing strategy. One of our joint ideas was to do a Groupon voucher promotion, which has brought in a large number of new clients.
We got involved with RugbyFest when it was at the early planning stages. Two players who were passionate about the game wanted to create a family weekend as a complete celebration of every aspect of the modern sport, all taking place in its birthplace.
At this stage they needed a logo, a website and other marketing materials, plus permission to stage the event at key historic locations owned by Rugby School.
After considering many ideas, we hit on a logo design that would incorporate the rugby ball shape, but in a way that is different to other logos that are used in the town. It is colourful to reflect the festival and vibe of celebration. The word RUGBYFEST slants upwards to the right at a positive angle. The logo has been designed to work in 2D design for use online, in print and on clothing and other merchandise. It would also be possible to render it in animated form, with the individual elements coming together to form the final logo, for example as part of a video presentation.
The website and posters all use the image of The Close – the Rugby School playing field on which the game began and was developed – helping root the event in the town’s heritage. The website was made in WordPress and designed to be able to be updated with news and event details, which would no doubt be added and revised as the date of the weekend approached.
Another key element of our contribution was negotiating with the business team at Rugby School and securing a 10 year agreement for the event to be staged on the historic Close and other Rugby School sites.
We provided the RugbyFest team with the tools to stage and market the event, enabling them to get clothing and merchandise ordered and to go ahead with planning knowing that the venue had been secured.