Exoshock is a consortium of business people and tech experts who have created a unique new software application for future modelling. As part of their business plan they need to pitch to potential investors.
The business needs a brand image and logo that will be used to give the product and identity during the investment application process. They also need a presentation, with the brief being that it needs to be a “PowerPoint that doesn’t look like a PowerPoint”.
After looking at colour trends and settling on a palette, we then designed a logo that has gone through several iterations until the partners were all happy with the final design. The lines are design to resemble the lines of a statistical graph, while also creating the feel of a seismic shock.
Starting with an initial presentation that the group had created, we went through and enhanced the visuals. This involved re-drawing most of the diagrams and sourcing appropriate stock photography. We also completely overhauled the wording to make the copy easier to read and more direct in its explanation of the product and its advantages.
The group now has a solid brand identity and a presentation that stands on its own and explains exactly what their product is, what it does and why it is different. The feedback we have is that they are all very pleased with this work, which will help reflect their credibility and expertise.