The Brief

ZOKU came to us as a well-funded startup with real experience and knowledge behind them. They have so many ideas for the future, but right now they are focusing on hearable tech and have designed and tested a revolutionary product which they are ready to take to market.  

When we met Simon and Pete, the creative duo from their board of directors, we knew they were exactly the kind of guys we wanted to work with. They are sharp-minded and fizzing with ideas grounded in technical expertise, plus they have a great sense of humour. We understood exactly where they were coming from – and to our delight they ‘got’ us too.

We have been working with ZOKU now for well over 6 months and are currently in their pre-launch phase. 

Some of our activities have included:

• Go to market strategy
• Sales and communication strategy
• Branding
• Creating collateral for events and pre-launch
• Building relationships with potential clients, investors and distributors
• Assisting with company set up and structure
• Website design
• Social media platforms and planning
• Setting KPI’s and metrics
• Assisting with financial forecast and budgeting
• Sourcing grant funding

This is an ongoing project and we are really enjoying working with the team at ZOKU. The opportunity to apply so many of our different skill sets and to see how the company is progressing is really rewarding.

The Client

Prodose are the disinfection experts, covering everything to do with systems that chemically treat water for drinking or processes such as washing food produce.

They combine chemistry knowledge with practical expertise and help with designing, installing or modifying water disinfection and distribution systems.

The Brief

For this project, Prodose wanted to reach new clients in food processing, a sector in which the business already had a strong level of knowledge and experience.

CC worked on the strategy and implementation from start to finish. This included strategic planning, where we researched and put together an overview of existing markets, target markets and competition.

We also undertook sector analysis, looking at industry trends and other developments that could help steer Prodose’s future direction.

All of this enabled the business to undertake a very targeted campaign and prioritise the prospects that were best suited to be potential clients.

A key part of the project was reviewing current marketing materials and making sure Prodose has collateral aimed at their prospects. To this end we created a new brochure specifically for key decision makers in the food and produce sector.

The Result

In recent months Prodose have secured a number of substantial contracts and have requested that we repeat the process in a new market segment.

The Client

Exoshock is a consortium of business people and tech experts who have created a unique new software application for future modelling. As part of their business plan they need to pitch to potential investors.

The Brief

The business needs a brand image and logo that will be used to give the product and identity during the investment application process. They also need a presentation, with the brief being that it needs to be a “PowerPoint that doesn’t look like a PowerPoint”.

After looking at colour trends and settling on a palette, we then designed a logo that has gone through several iterations until the partners were all happy with the final design. The lines are design to resemble the lines of a statistical graph, while also creating the feel of a seismic shock.

Starting with an initial presentation that the group had created, we went through and enhanced the visuals. This involved re-drawing most of the diagrams and sourcing appropriate stock photography. We also completely overhauled the wording to make the copy easier to read and more direct in its explanation of the product and its advantages.

The Result

The group now has a solid brand identity and a presentation that stands on its own and explains exactly what their product is, what it does and why it is different. The feedback we have is that they are all very pleased with this work, which will help reflect their credibility and expertise.