Zoku (Hy)

Zoku (Hy)

ZOKU

PRODUCT LAUNCH

%

Strategy

%

Design

%

Advice

%

Business Development

The Brief

ZOKU came to us as a well-funded startup with real experience and knowledge behind them. They have so many ideas for the future, but right now they are focusing on hearable tech and have designed and tested a revolutionary product which they are ready to take to market.  

When we met Simon and Pete, the creative duo from their board of directors, we knew they were exactly the kind of guys we wanted to work with. They are sharp-minded and fizzing with ideas grounded in technical expertise, plus they have a great sense of humour. We understood exactly where they were coming from – and to our delight they ‘got’ us too.

We have been working with ZOKU now for well over 6 months and are currently in their pre-launch phase. 

Some of our activities have included:

  • Go to market strategy
  • Sales and communication strategy
  • Branding
  • Creating collateral for events and pre-launch
  • Building relationships with potential clients, investors and distributors
  • Assisting with company set up and structure
  • Website design
  • Social media platforms and planning
  • Setting KPI’s and metrics
  • Assisting with financial forecast and budgeting
  • Sourcing grant funding

This is an ongoing project and we are really enjoying working with the team at ZOKU. The opportunity to apply so many of our different skill sets and to see how the company is progressing is really rewarding.

Interested In Working With Us?

CC (MTECH) LIMITED
3 FERN CLOSE
RUGBY
WARWICKSHIRE
CV23 0UQ

T: 01788 334696
E: enquiries@cclimited.uk

Company Registration: 8623734

CC (MTECH) LIMITED
3 FERN CLOSE
RUGBY
WARWICKSHIRE
CV23 0UQ

T: 01788 334696
E: EMAIL US

Company Registration: 8623734

Prodose

Prodose

PRODOSE LTD

ANALYSIS, BROCHURE, WEBSITE & SALES

%

Analysis & Design

%

Lead Generation

Month Project

Amazing Results

The Client

Prodose are the disinfection experts, covering everything to do with systems that chemically treat water for drinking or processes such as washing food produce.

They combine chemistry knowledge with practical expertise and help with designing, installing or modifying water disinfection and distribution systems.

The Brief

For this project, Prodose wanted to reach new clients in food processing, a sector in which the business already had a strong level of knowledge and experience.

CC worked on the strategy and implementation from start to finish. This included strategic planning, where we researched and put together an overview of existing markets, target markets and competition.

We also undertook sector analysis, looking at industry trends and other developments that could help steer Prodose’s future direction.

All of this enabled the business to undertake a very targeted campaign and prioritise the prospects that were best suited to be potential clients.

A key part of the project was reviewing current marketing materials and making sure Prodose has collateral aimed at their prospects. To this end we created a new brochure specifically for key decision makers in the food and produce sector.

The Result

In recent months Prodose have secured a number of substantial contracts and have requested that we repeat the process in a new market segment.

Interested In Working With Us?

CC (MTECH) LIMITED
3 FERN CLOSE
RUGBY
WARWICKSHIRE
CV23 0UQ

T: 01788 334696
E: enquiries@cclimited.uk

Company Registration: 8623734

CC (MTECH) LIMITED
3 FERN CLOSE
RUGBY
WARWICKSHIRE
CV23 0UQ

T: 01788 334696
E: EMAIL US

Company Registration: 8623734

Exoshock

Exoshock

EXOSHOCK

LOGO CREATION & INVESTOR PRESENTATION

%

Logo Creation

%

Presentation Design

Day Turnaround

Amazing Results

The Client

Exoshock is a consortium of business people and tech experts who have created a unique new software application for future modelling. As part of their business plan they need to pitch to potential investors.

The Brief

The business needs a brand image and logo that will be used to give the product and identity during the investment application process. They also need a presentation, with the brief being that it needs to be a “PowerPoint that doesn’t look like a PowerPoint”.

After looking at colour trends and settling on a palette, we then designed a logo that has gone through several iterations until the partners were all happy with the final design. The lines are design to resemble the lines of a statistical graph, while also creating the feel of a seismic shock.

Starting with an initial presentation that the group had created, we went through and enhanced the visuals. This involved re-drawing most of the diagrams and sourcing appropriate stock photography. We also completely overhauled the wording to make the copy easier to read and more direct in its explanation of the product and its advantages.

The Result

The group now has a solid brand identity and a presentation that stands on its own and explains exactly what their product is, what it does and why it is different. The feedback we have is that they are all very pleased with this work, which will help reflect their credibility and expertise.

Interested In Working With Us?

 

CC (MTECH) LIMITED
3 FERN CLOSE
RUGBY
WARWICKSHIRE
CV23 0UQ

T: 01788 334696
E: enquiries@cclimited.uk

Company Registration: 8623734

CC (MTECH) LIMITED
3 FERN CLOSE
RUGBY
WARWICKSHIRE
CV23 0UQ

T: 01788 334696
E: EMAIL US

Company Registration: 8623734

Roto Frank

Roto Frank

ROTO FRANK

BROCHURE

%

Product Photography

%

Copy & Design

Month Project

Amazing Results

The Client

Roto is a premium brand manufacturer of window and door hardware systems, headquartered in Germany and with a sales presence on every continent. The company makes a wide range of products used on windows and doors, including locking systems, hinges, handles and other mechanisms.

Known as the first mass producer of Tilt&Turn window systems, Roto has also patented hundreds of innovations over the years for use on many different types of opening.

The Brief

The Western Europe sales office of Roto contracted CC to design, write and produce a brochure for a specific product, the PN UNI reversible window system. This established product had entered the Roto portfolio following a strategic acquisition, and for this reason no branded Roto literature existed.

We were asked to produce a six page sales brochure that would explain the benefits of the this system to the target audience of window manufacturers.

As part of the preparations, we made sure to get a full brief and put forward a proposal in writing, outlining everything that was understood about the target market and the important facts and information that needed to be contained in the brochure.

The brochure had to be made within corporate design guidelines, but we were free to commission photography and suggest designs.

The Result

CC provided the design work, copywriting and original product photography. The client was very satisfied that the brochure met the brief in every regard, and has commissioned us to do other work since.

Interested In Working With Us?

CC (MTECH) LIMITED
3 FERN CLOSE
RUGBY
WARWICKSHIRE
CV23 0UQ

T: 01788 334696
E: enquiries@cclimited.uk

Company Registration: 8623734

CC (MTECH) LIMITED
3 FERN CLOSE
RUGBY
WARWICKSHIRE
CV23 0UQ

T: 01788 334696
E: EMAIL US

Company Registration: 8623734

The Importance of Setting Expectations

The Importance of Setting Expectations

The Importance of Setting Expectations

One of the biggest mistakes you can make at the start of any business transaction is failing to set expectations. Very often, customers don’t know exactly what they want, or what they are going to get from you.

It pays to be as clear as possible up front, so that everyone knows what is going to happen and when.

This is something I’ve been doing in business for years. The only time I come unstuck is at weekends when my wife’s spontaneous ideas and desires get thrown into the equation. This sets up the kind of scenario you really don’t want to encounter in business.

Here’s an example of what I mean.

It’s a Saturday lunchtime. I have a plan for later in the afternoon which involves going to the pub to watch the Six Nations rugby. My wife is usually happy to come too, so this is all planned out nicely in my head. Everything’s fine. But then my wife walks into the room.

“I thought we’d go and do a bit of shopping this afternoon”.

I start to get that sinking feeling combined with a slight inner panic. Two thoughts dominate my mind. These are the two things I need to resolve and negotiate:

How much is this going to cost?

How quickly can we get this done?

What I don’t want her to know at this stage is that the time factor is more critical, because I don’t want to miss the kick off.

Now, I realise this example is open to the accusation of being a sexist stereotype. I know this works both ways and there are men who like shopping and women who love rugby. But this really happened!

So here’s where I am: my wife wants to buy clothes, she wants me to come with her so I can say whether her choice of outfit suits her or not, and I am far more concerned about getting it all over with as soon as possible.

I start thinking strategically. I begin asking her questions to try and narrow down the search and make the whole process more expeditious.

“What outfit are you looking for – it is for work or pleasure?”

“Have you identified a supplier? (This could save us from having to visit several shops.)

Unfortunately, my attempt to approach this rationally falls on deaf ears. My wife ignores me completely and off we go to the local retail park.

There is no plan in place. No one knows what to expect – and most frustratingly, I have NO IDEA of exactly what we are trying to find, or how long this is all going to take.

After over an hour in TK Maxx and nothing yet purchased, I am starting to get exasperated. Now she is suggesting taking a break to go and have a coffee. At this point I start to become irritable and a disagreement ensues.

I win the argument.

(You didn’t really believe that, did you?)

Of course I didn’t win!

Needless to say, it all worked out fine in the end. My lovely wife purchased a very nice outfit and found a handbag to go with it, and somehow I managed to get to the pub before the rugby kicked off.

I don’t know why I bother trying to negotiate with my wife: I would be much better off just going along with what she wants to do. She places no limits on spending and has a view of delivery timing that is very different to mine.

Such an approach might give me a quiet life at home, but under absolutely no circumstances would I allow this to happen in business. Planning from the outset and setting expectations is the most important thing you can do at the start of any business relationship or contract. Without it, you are just storing up problems that will become evident later.

A key thing to remember is that your client will almost always have a different view of reality than you do. Unless you go through these things with them early on, you might find they have unrealistic expectations.

Whether it is commercial terms or technical deliverables, make sure that you document everything: even the things you are not going to be doing.

In short, here are my 5 top tips for project delivery:

Step 1: Help the customer to understand what they need. This can differ from what they think they want.

Step 2: Make sure your solution can deliver against their requirements.

Step 3: Where there is difference, spell this out. Make sure you remember to state what will not be delivered, as well as what will be.

Step 4: Do the same for costs and timing. If there are things not covered in your price for which the client may incur additional costs, make sure this is stated.

Step 5: Last but not least, keep a close relationship with your customer. Make sure you communicate and be constantly checking that their expectations are still on track.

If you stick to these guidelines, neither you nor your customer should ever have to end up feeling as exasperated as I did in TK Maxx!

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CC Ltd

3 Fern Close
Rugby
Warwickshire
CV23 0UQ

T: 01788 334696
Email Us

Tony Clarke

Tony Clarke

Manging Director