Marketing workshop for The HR Department, Rugby
Recently, Mickey and Phil were invited to present one of CC’s marketing workshops at an HR agency.
This differed slightly from the previous workshop we’d done, which was to a room of a couple of dozen people from various businesses. For this one, we were concentrating exclusively on one business, so the workshop could be aimed specifically at them.
The other thing that was interesting about this workshop was the fact that we were only going to be doing it for two or three people from the management team.
It meant we could really focus in and get them thinking about the direction in which they were going – what they were doing, how they might be able to do it even better, plus some things they could be doing.
A presentation to a very small group can easily become more like a conversation – and that’s how we like it.
Essentially, we went through the stages of the process we always use for any project. Whether we are making a website or planning a marketing strategy, the process is always the same. It starts with defining the customer and how to reach them and ends with a plan.