How to create the perfect tagline for your business.
If you look at the homepage of this website you’ll see that CC’s tagline – or brand promise, or whatever you want to call it – is “We Get Sales”.
We came up with that after making a long list of possible phrases. We were trying to find something that would encapsulate what CC does and what makes us different.
When you’re doing a brainstorm, you need to be open and initially allow all ideas to be put down. Whenever we do something like this, we seem to always start with ideas that are too long and wordy, but which express what we’re trying to say.
Eventually we pare it down and come up with something succinct. But it can take a while.
Some of the things that went on the list as ideas for the CC brand promise included:
Strategists who also deliver
Marketers who know the sales process
Creative, but with our feet on the ground
Marketing and Sales with a proper sense of direction
Marketing With Sales Acumen
Most of those are way too wordy, but you can see where we were going. The thing that makes CC different is that we aren’t just marketers, designers and ‘fluffy’ types. Within our team we have real experience of commercial sales. Not only do we have the sales experience – the target of increased sales is the focus of everything we do.
For a while, “Marketing With Sales Acumen” was the best we could come up with. Ultimately though, it was rejected for being too boring and corporate.
Then, suddenly, we hit on “We Get Sales”. It’s short, punchy, and direct. Crucially, it is focused on one thing, and it’s conversational rather than corporate, so hopefully it is memorable.
It also has a double meaning. On one hand, at CC we “get” sales in a theoretical sense – that is, we understand the sales process and empathise with business people who are focused on selling.
Then of course, we also get sales in a practical sense – we actually do help businesses capture and convert leads. In the end, it’s all about the bottom line.
After all, if your marketing doesn’t have a focused, thought out plan and a target of increasing sales, why bother doing it?
Don’t pour your marketing budget down the drain by wasting it on “creative” exercises that don’t lead anywhere.
Talk to some people who understand what you want and can help you set your sights on it and get you there.
Is it time to talk to CC? We’re ready when you are.